Have you ever felt like you're on top of the world, only to have the rug pulled out from under you?

But here's the thing: Jenna's setback is only the start of this story. Her story is about resilience, adaptability, and the power of going back to basics.

Her experience offers valuable lessons for coaches, consultants, and service providers looking to thrive in today's ever-changing business landscape.

Jenna's Unexpected Setback

Imagine this: You're running a successful SaaS company, experiencing consistent monthly growth for years. Then, seemingly overnight, everything changes. A major client pulls out, industry shifts cause panic, and suddenly your future looks uncertain.

That's exactly what happened to Jenna. With just two days' notice, her company lost a client that contributed over $100,000 in annual revenue. Add to that the challenges of running an expensive SaaS company, and you've got a recipe for serious stress.

The Mindset Shift

It's natural to feel overwhelmed. Jenna admits there were moments when she questioned whether it was time to throw in the towel. But instead of giving up, she made a crucial decision: to pivot and adapt.

Key takeaway: In times of crisis, your mindset can make or break your business. Choose resilience over resignation.

Back to Basics: The Power of Human Connection

So, what exactly did "going back to basics" mean for Jenna and her team? It all came down to one fundamental principle: human-to-human connection.

Here's how they did it:

• Personalized outreach: Instead of relying on passive strategies, Jenna took charge of sales and started actively reaching out to potential clients.

• Building relationships: They focused on understanding each lead's unique needs and providing tailored support.

• Direct communication: Jenna herself got into the trenches, engaging with community members through direct messages and personalized interactions.

Not only did this help GroupTrack survive the crisis at hand, Jenna led the team to their highest revenue month ever! 

All of this is evidence of the fact that human connection will never go out of style or strategy. It is important now more than ever to build this into your company DNA in order to build a bulletproof business that can weather economic downturns and unexpected setbacks.