Creating content just for the sake of it is not enough in today's crowded digital landscape. To truly make an impact and drive profit, you need an intentional content strategy with a clear framework guiding your efforts. This is especially crucial when it comes to video - one of the most engaging mediums that also requires significant resources to produce. 

The framework outlined here provides a structured approach to video content, centered around profitability. By diving into the details on the first two levers - What to Say (WTS) and Creation - you'll uncover actionable tips for nailing these foundational pieces. Let's get started!

First, get clear on your audience and the problems they face. Your content should revolve around helpful solutions to these issues that ultimately convert viewers into buyers. Think through not only who you serve, but what motivates them and what outcomes they desire from engaging with your brand. 

With your audience in mind, the WTS lever is all about developing compelling topics and themes for your videos. Start by listening to clients and prospects - what questions are they asking? What gaps do they need help filling? Use your unique expertise to address these needs through educational yet entertaining content. 

You can also mine your existing materials like past episodes and outlier pieces that performed well. Look for opportunities to expand on those resonant ideas. And don't be afraid to offer your own informed opinions on debates within your niche. Thoughtful controversy and counterintuitive angles often capture attention.

When tackling the Creation lever, begin by getting very honest with yourself about what types of content you enjoy making. If your heart isn't in it and the process feels like a chore, no clever strategy will sustain consistency. 

Beyond your preferences, also reflect on when your energy levels peak so you can schedule creation time accordingly. What locations or contexts enable you to get into a flow state? Structure your situation to optimize creative output. 

While high-end gear can seem essential, start creating NOW using whatever tools you have available. It's less about fancy equipment and more about showing up regularly to craft content centered on helping your audience. Perfectionism will only breed resistance and reluctance.

By taking an intentional approach to WTS and Creation guided by the 6 Video Profit Levers framework, your content efforts will become much more productive and profitable. For exclusive bonus tips on optimizing collaboration, be sure to grab the supplemental material on the show notes page!