Welcome to Part 2 of our Reintroduction Series on Capsho!!!

Click here to read Part 1 on our blog if you missed it.

Today we will be focusing on the Why behind Capsho.

Why behind Capsho

Investing in a tool like Capsho is a multi-layered decision. But before we get into the details of the What and How, let’s start with the Why behind our product design.

My Co-Founders, Ash, Bona and I, built Capsho for a pain point we personally felt.

As entrepreneurs creating podcast content, posting on social media, publishing blog posts, starting a YouTube Channel and more, we were overwhelmed doing all of that while trying to run a business.

But we didn’t just need a faster way to create and publish these assets. We needed these assets to actually get us an ROI i.e. leads that we could convert into clients.

Here’s the thing.

Efficiency - through AI or otherwise - is no good if it doesn’t actually lead to results, because creating more content with zero strategy means you’re really just fast-tracking mediocrity and setting yourself up for frustration.

Lots of AI tools can quickly generate hundreds of pieces of marketing content that you can copy & paste and hit publish.

The downside of AI is that it has made it too easy for people to put low quality content out there i.e. contribute to what I call Content Vomit.

That’s why Capsho is designed to take you beyond just publishing with no real strategy. Our aim is to help you strategically get learnings and results from your content.

This is why we have worked with marketing experts to build their tried-and-tested strategies into Capsho.

We are also building in my proprietary framework that we call The Honey Trap Method - a system to help you plan and repurpose your content to attract and nurture your audience into leads, into Capsho.

The bottom line is that content is hard.

And we want to help make it easier and more rewarding for you.

Are you ready to try Capsho and start getting an ROI on your content? Click here to try it for free for 14 days!