Formatting your BTS Posts for Facebook

BTS Posts (Post 3 of 3 in Deirdre Tshien’s Say Me Strategy) are designed to get emotional buy-in from your audience by adding a human dimension and/or social proof to your lead magnet. 

BTS Posts work best on Facebook as Written Posts with images.

Here is an example 👇

What Capsho creates for you & how to format it

For every upload, Capsho creates 3 thought starters to help you write your BTS post.

Here’s an example of how to use the thought starters to kickstart your creative process and format your BTS post for Facebook:

Want more?

Check out our detailed training on the BTS Post and its overall role in converting clients from your content using the Honey Trap Method.