Your Content Event is simply the regular drop of educational content you are creating for your audience - whether that is publishing a weekly podcast episode or YouTube video or maybe even going live in your Facebook group or private community.

The reason I call it a Content Event is because thinking of it as something for people to anticipate can help you get more reach and engagement.

Not yet consistent with your Content Event? Your main goal should be to get consistent with whatever format you feel more comfortable.

Already consistently creating content? You have to make the shift to be video-first if you aren’t already.

• YouTube has cemented itself as the second largest search engine in the world after Google. 

• And audiences are 52% more likely to share video content than any other type of content.

The power of Live-streaming

Livestreamed videos are prioritized by YouTube so if you are creating video content, it is worth livestreaming on a regular basis to boost your visibility.

Feel a little daunted by livestreams? My UnLive Content Event could be for you!

So, what exactly is an UnLive Content Event? It's a hybrid method that allows you to stream pre-recorded content as if it were live, while still being present to engage with your audience in real-time.

Here's why it's so powerful:

• Showcase Your Expertise: You get to present polished, high-quality content without the pressure of being "on" for the entire duration of the stream.

• Real-Time Engagement: While your pre-recorded content plays, you're free to interact with viewers in the comments, answering questions and building relationships.

• Flexibility: You can create content when it's convenient for you, but still give your audience that live experience they crave.

• YouTube Algorithm Love: Live streams tend to get more visibility on YouTube, and this method lets you tap into that advantage.

How to Execute an Unlive Event

1. Pre-record Your Main Content: This could be a teaching segment, an interview, or any valuable content your audience would love.

2. Schedule Your YouTube Live Event: Pick a consistent time slot, whether it's weekly, bi-weekly, or monthly.

3. Promote Your Upcoming "Live": Use push content (we'll dive deeper into this in future trainings) to build excitement.

4. Go Live with an Intro: When the scheduled time arrives, start your stream with a live introduction. Engage your audience, tell them what to expect, and build anticipation.

5. Play Your Pre-recorded Content: Switch to your pre-recorded segment.

6. Engage in the Comments: While your content plays, be active in the chat. Answer questions, provide additional insights, and be your own hype person!

7. Live Outro: Wrap up with a live conclusion, addressing questions and reiterating key points.

How Capsho helps:

You can upload your Content Event recording into Capsho to get the following assets created for you:

1. A Title and Description

2. A YouTube Title and Description

3. Social Media Posts for Facebook, Instagram and LinkedIn

4. Blog Post

5. LinkedIn Article

6. Short-form Video Clips with Hooks