The 3 steps to niching down (even if you think you already have a niche)

Are you an entrepreneur or business owner who feels like you already have a niche, but you're not quite sure how to niche down further? In this blog post, I'm going to share with you 3 tips to niche down so that you can find even more success in your business.

You'll learn how to find your ideal customer, how to create an irresistible offer, and how to get in front of your ideal customer so that you can start making sales and growing your business. If you're ready to take your business to the next level, then this blog post is for you!

But first, why is it important to niche down if you think you already have a niche?

If you're an entrepreneur, business owner, or coach with a story to tell, it's important to niche down. Why? Because it allows you to focus your message and connect with a specific audience.

When you niche down, you become an expert on a particular topic, which makes it easier to build trust and credibility with potential customers and clients. It also allows you to stand out in a crowded marketplace of businesses and coaches that are vying for attention. If you can focus your message and offer a unique perspective, you'll be more likely to capture the attention of your target audience.

So if you're thinking about niching down, don't hesitate. It can be a powerful way to grow your business and connect with your ideal customers and clients.

Here are the steps you need to follow:

1. Identify the specific audience you are talking to.

In order to identify the specific audience you are talking to, you need to first understand who your target market is. Once you have a good understanding of your target market, you can then begin to narrow down your focus to a specific group of people.

For example, if you are targeting online entrepreneurs, you can further narrow your focus to those who are also faith-based. From there, you can begin to identify what results your target market is looking for. In this case, it might be something like two high ticket clients per month.

By being as specific as possible, you can more effectively target your audience and get the results you are looking for.

When it comes to narrowing down your target market, it is important to consider both demographics and psychographics. Demographics are the basic characteristics of your target market, such as age, gender, income, etc. Psychographics, on the other hand, are the psychological characteristics of your target market, such as their interests, values, and beliefs.

It is also important to consider where your target market is spending their time online. This will help you to determine the best platforms to reach them on and the types of content they are most likely to engage with.

For example, if your target market is mostly active on social media, then you will want to focus your efforts on creating content for those platforms. However, if your target market is more active on forums and blogs, then you will want to focus your efforts on creating content for those platforms.

By understanding where your target market is spending their time online, you can more effectively reach them with your content.

2. Identify specific characteristics or qualifiers for that audience.

To identify a specific characteristic or qualifier for your audience, first think about what specific group of people you want to target. Then, consider what additional characteristics or qualifiers would make them an ideal target for your message. Finally, determine what result they are looking for that your product or service can provide.

For example, let's say you want to target online entrepreneurs. A specific characteristic or qualifier for this group might be that they are also faith-based. And the result they are looking for might be to make $10,000 per month.

With this information in hand, you can then craft a message that speaks directly to this target audience and their specific needs. This will help you attract the right people to your product or service, and ultimately increase your chances for success.

3. Identify the specific result or outcome that the audience is looking for.

The third step in refining your niche is to identify the specific result or outcome that your audience is looking for. This can be done by thinking about what problem your target audience is trying to solve, or what goal they are trying to achieve. Once you have a good understanding of what it is your audience wants, you can then craft your message and offer around that result or outcome.

For example, if you are targeting high ticket coaches who also podcast, you might craft your message around helping them to get two high ticket clients per month. This would involve being very specific about what you offer, and how it can help your target audience to achieve their desired result.

By being clear and concise about what you can offer, you will be able to attract the right people to your business and weed out those who are not a good fit.

By following these three steps, you can more effectively target your audience and get the results you are looking for. I’d love to hear how it goes for you. Comment below and let me know which step is most important for your business right now?